What is Google EAT and How You Can Increase PA?

Today SEO has become very advanced, it is no longer limited to keywords and content. Especially since Google is making its search engine very smart. Google keeps on bringing new updates from time to time, one of them is Google EAT.

Google EAT is going to prove to be a huge ranking factor in 2022. Therefore we cannot ignore the EAT concept in SEO. In today’s article, we will tell you what is Google EAT, what type of website it is important for and how you can increase your EAT score.

After reading this article, you will be able to understand the Google EAT algorithm and you will also be able to increase your EAT score. So let’s start today’s article and know the full form of EAT before knowing Google EAT.

Google EAT Full Form

E – Expertise

A – Authoritativeness

T – Trustworthiness

What is Google EAT

Google EAT is a concept by which Google ensures that the information provided to Internet users is accurate and provided by the right people.

As you all know Google is the largest and most trusted search engine in the world. That’s why Google wants that the information it reaches the people should be absolutely correct, and written by the right people. Now the question comes how will Google know whether the person who is writing content on a blog is right to write content on that blog or not?

To find out this, Google updated its algorithm and removed the EAT concept. According to Google, whatever content creators publish on their website, should be published only by following the guidelines of EAT. First, let us understand EAT one by one. Then you will know all the other things ahead –

E (Expertise) – Specialization

Expertise means expertise.

The niche on which you write a blog, and if you are an expert in that niche, then you will get the benefit of it in the ranking. But if you write a blog on such a niche that you do not have a good understanding of, then hardly your website will rank on Google.

Suppose you write a blog on Finance Niche and you do not have much information about finance or you are not a person associated with the field of finance, then you are not going to get any benefit in ranking. That’s why always write blogs on the subject in which you are an expert.

An (Authoritativeness) – Authority

Authoritativeness means authority.

Whoever provides content by creating a blog on the Internet, then that person or blog author should have the right to write content on that blog.

Suppose you create a blog on health, then you must be a doctor or you must be a person associated with the field of medicine to write content in the blog. Only then will you have the authority or authority to write a blog on Health Nich.

To check your authority, Google will look at your profile on different social media, it will see what other websites say about you. If your profile is found everywhere by Google as a doctor, then Google will consider you as an Authorized Person to write a blog on Health Nich. This also increases the authority of the blog and of the blog author.

T (Trustworthiness) – Trustworthy

Trustworthiness means trustworthy.

Google also sees how people are interacting with your content. How much do they trust your content, and how much do they share your content? Google tracks every single activity done by the user in your blog. If Google feels that people trust your content, then you will get the benefit of it in ranking.

For which website is EAT importantly?

By now you must have understood what is Google EAT, now it is also important to know for which type of niche the EAT concept is important.

EAT is very important mainly for ranking the YMYL (Your Money Your Life) type of website. Before proceeding, let us know what type of website is called the YMYL website.

Health, Fitness, Diet, Nutrition 

If you write a blog on Health Nich, then your ranking will improve only when your blog will follow the guidelines of Author EAT. Because health is a very sensitive topic. If you provide wrong information about health, then people’s life can be in danger.

Finance, Insurance, Investment 

Websites like Finance, Insurance, and Investment are websites where people are given suggestions on where to invest their money. Therefore, giving wrong information on this type of website can sink people’s money. Therefore, the concept of EAT is very important for these websites as well.

E-Commerce Website 

On the e-commerce website, the user has to fill in his personal details like bank account information, credit card, debit card, etc. There is a possibility of cheating with the user on this type of website.

How to Increase EAT Score

To improve EAT, you should keep in mind the 4 things mentioned below –

Create an Author Profile 

Whenever you create a blog, make sure to create an author profile in your blog. So that Google can know who writes the content on your blog. If you write yourself, then tell yourself how much experience you have in the subject on which you are writing a blog.

As you write a blog on Health, then tell about all the hospitals you have worked in your author profile.

Create a social media profile

Create accounts on different social media for your Blog Writer. And make all accounts professional. Like if your blog is on health, then in your social media profile also you have to tell your blog author is a doctor. Be sure to add the blog author’s social media profile to your blog author profile.

Answer questions on the forum website

There are many forum websites in which people answer questions, such as Quora. You create your profile on the forum website and answer questions related to your Blogging Niche. This will go a long way in improving your EAT score.

Create a Backlink From a Relevant Website 

Whenever you create a backlink, then you create a backlink on the website related to your niche. When you create a backlink from a high authority website related to your niche, then Google also starts trusting your website. If you follow these 4 tips then your EAT will definitely improve and your website’s ranking will also improve.