If you are a blogger or are interested in SEO then you must have heard about Meta Tag. But do you know Meta Tag, why are meta tags used, what are the types of meta tags, and how you can add Meta Tags to your blog or website?
In this article, you are going to get all the information about Meta Tags, and I sincerely hope that after reading this article you will not have to go to any other article to read about Meta Tags.
So without wasting any time let’s start this article of today and know what is meta tag in detail.
What is Meta Tag
Meta Tags are HTML code that helps search engines find information about your website. There are many different types of meta tags, but the two most commonly used are the title tags and the description tag. Title tags appear in the browser window while descriptions appear below the link.
The title tag appears above the link and describes what page you’re on. You should use keywords in the title tag to help people find your site easily.
Description tags appear below the link and describe the content of the page. Use descriptive text to make sure the search engine knows what’s on each page.
Types of Meta Tags
Meta Tags can be of many types, but we have told you below about some of the main meta tags which are most important for SEO.
But before that let us see how meta tags appear in HTML.
<head>
<title>Web Page Title </title>
<meta charset=”UTF-8″>
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="description" content="Web Page Description">
<meta name="robots" content="follow, index,">
<link rel="canonical" href="canonicalurl">
<meta name=”keywords” content=”Webpage Keyword ”>
<meta name=”author” content=”Webpage Author”>
</head>Title Tag
Meta title tags are those small words that appear at the top of your web browser window before any content loads. These tags help search engines determine what your page is about. If you don’t have meta titles, they won’t show up in search results.
The meta title tag should be between 60-80 characters long and should describe the content of your page. You can use keywords in the meta title tag, but make sure not to stuff them in there. A good rule of thumb is to keep your keyword count below 10 percent.
Meta charset=”UTF-8
This is the character encoding for a Unicode character. This meta tag tells search engines that the format of the web page is Unicode. Most developers use Unicode to build the website.
Meta Viewport Tag
A meta viewport tag is an HTML meta tag that defines the initial zoom level of the browser window. It is not a property of any particular web page, but rather a way to define the default zoom level of the browser’s rendering of a webpage.
The viewport tag specifies the size of the visible portion of a webpage. The tag consists of two attributes, width, and height. These values should be set to the same value. If they differ, the user agent (browser) may choose either value.
Meta Description
Meta Description A web page or blog post is a summary of 150 to 160 words, which tells the search engine crawler about the content present on the webpage. But Google itself determines which meta description to show on the Search Engine Result Page.
Meta Keyword
Meta keyword tags are keywords that help search engines understand what content is relevant to your website. These keywords should be included in your meta description and title tags.
Meta Robot Tag
Robot Meta Tag tells the search engine how to treat the web page. There are mainly two points in this.
index/no index Tells the search engine robot whether to show the page in the search result or not.
follow/no follow tells the search engine which link, file, image, etc. to follow and pass Link Juice.
Meta Author
Author Tag is very important for SEO concepts like Google EAT. Meta Author tells the search engine crawler about the author of the web page.
Canonical Tag
Canonical Tag is used to define the Main URL out of two or more similar-looking URLs. When more than one URL contains the same content, then the canonical tag tells search engines which page is the main page.
Other Meta Tag
Apart from these, there are some other meta tags such as –
og:locale – Shows the location of the blog (eg India, USA).
og:type – Indicates the type of blog post.
og:title – Indicates the title of the blog post.
og:description – This shows the description of the blog post.
og:url – Indicates the URL of the blog post.
og:updated_time – Indicates when blog post about upload time.
og:image – Represents the image used in the blog post.
og:image: alt – Shows the Alt Text of the image.
og:image: type – Specifies the format of the image. Like the image is jpg, png, or jpeg.
og:locale – Shows the location of the blog (eg India, USA).
og:type – Indicates the type of blog post.
og:title – Indicates the title of the blog post.
og:description – This shows the description of the blog post.
og:url – Indicates the URL of the blog post.
og:updated_time – Indicates when blog post about upload time.
og:image – Represents the image used in the blog post.
og:image: alt – Shows the Alt Text of the image.
og:image: type – Specifies the format of the image. Like the image is jpg, png, or jpeg.
After reading the article here, you must have understood that Meta Tag, let us now also know about its importance in SEO.
Importance of Meta Tag in SEO
Meta Tag is called the Backbone of SEO because without Meta Tag web pages will be incomprehensible to the search engine crawler and a good ranking of web pages that the crawler will not understand, is also almost impossible. Meta tags make web pages search engine friendly.
The most important of these are the title and meta description tags that the search engine displays on the result page, which are also important from the user’s point of view.
The user clicks on those websites which are relevant to his query. That is why it is very important to make the title and meta description SEO-friendly and user-friendly.
Best Way to Add Meta Tags to Your Blog
You will find many Meta Tag Generator Tool on the internet, through which you can generate Meta Tags for your blog or website. After generating the meta tag, you have to add it to the head section of your website.
In WordPress, you can add meta tags through the Insert Header and Footer plugin.
How to View Meta Tags of a Webpage
To see the meta tag of any website, you have to see the source page of that page. After you open a webpage on your computer or laptop, press Ctrl + U.
Now on the new page, the coding of that web page will come in front of you, and you will be shown all the meta tags of that web page in the head section.
On page and off page seo are essenitial parts whee it comes to online marketing of a brands.One must know about meta tags.Good content covered over here.
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