Different Types of CRM and Best CRM Software

In this article, we will discuss what are the types of CRM, the best CRM software and what are the advantages and disadvantages of CRM.

So let’s get started.

Types of CRM

After reading the article here, you must have understood what is CRM, now let’s talk about how many types of CRM are there. There are mainly 3 types of CRM –

1. Operational CRM
2. Analytical CRM
3. Collaborative CRM (Collaborative CRM)

Let us now understand these three also one by one.

Operational CRM

Operational CRM is used to manage the day-to-day marketing of the business, which includes sales, marketing automation, customer service operations, etc. This type of CRM is designed for customer-related activity. In Operational CRM, all the interactions that take place with the customer, whether it is related to marketing, sales, or service, all its records are kept.

Analytical CRM

Analytical CRM manages customer data. With Analytical CRM, you gather the data of the customer so that you can get information about the customer, how he is purchasing the product, how is his experience with the product, etc.

In Analytical CRM, there can be customer Contact Detail, Feedback, etc., with the help of these you can increase the quality of your product.

The following data can be contained inside Analytical CRM –

Customer’s sales data such as Purchase and Return information.

Financial data of the customer like by which method the customer is making the payment.

Whether the customer is satisfied with the product or not.

Customer reaction to your marketing campaign etc.

Overall, Analytical CRM is used to analyze the data for the customer.

Collaborative CRM

As the name suggests, Collaborative CRM is provided to every employee of the company. It is also known as Strategic CRM. 

With the help of Collaborative CRM, you can share customer data with different teams like Marketing, Technical, Sales, Support, etc. so that any team of the company will be able to use the data as per their requirement.

Best CRM Softwares

There are hundreds of companies providing CRM software in the market, here we have told you about some of the best CRM software.

• Zoho CRM
• Salesforce
• Freshsales
• Maple CRM
• Focus CRM

Advantages of CRM

Businesses get many benefits from CRM, some of its main advantages are as follows:

• CRM strengthens the relationship between the business and the customer.
• You can understand your customer.
• Through CRM, you can Up sales, Down sell to your old customer.
• Most of the work in CRM is done on automation so that the cost of your business will be less.
• Can Acquire New Customers.
• You can increase the growth of your business.
• With CRM, you can increase the sales of the product by understanding the behavior of the customer.
• Manage all your customer’s data.

Disadvantage of CRM

There are also some disadvantages. However, this disadvantage is not so much prevent you from using a CRM. But for your information, here we have also told you about some disadvantages of CRM.

• CRM software is costly.
• You need the training to use CRM software.
• If the data stored in CRM software goes to a third-party company, then they can misuse your customer’s data. In the coming days, such news keeps coming that the data of such company got leaked.
• Since CRM works on automation, you may have to leave the employer of your company.

Thanks for reading this article I hope you found this helpful.