Do you want to improve the number of subscribers to your email list?
At times, novice developers rely on the in-built form and wait patiently for the customers to arrive. This method is effective, but it will take several months for you to see progress. When you want to grow at a faster pace, you have to provide a few more options to the users.
In this short post, you will read how to grow your email list.
Sign Up for Forms!
First things first, you need to start with a simple sidebar with a sign-up form. With multiple sign-up forms, you can remind your customers to subscribe. Experts strongly believe that it takes several reminders before a subscriber can subscribe.
Email Content
Just like you produce high-quality content for SEO, your emails should have remarkable content. When you’re content is readable, have a subscriber subscribe. If your content carries a lot of value, they might even consider sharing it. And, if your content is entertaining, they will look forward to your email.
Share And Forward!
Even on the Internet, “word of mouth” is one of the best ways to share content. Always include buttons like “email a friend” and “social sharing” in your marketing emails.
When a customer chooses to share your email, you will gain access to their network. This will expand your company’s contact list. Always include the “Subscribe” option at the bottom of your email. This should be your primary CTA (Call-to-Action).
Buyer Person!
All your email lists should be classified. Email subscriptions can be of different types. Based on the category, you need to send targeted emails. Optimized emails have a better chance of being clicked on and read. At times, customers like to see targeted emails. This is where they will subscribe to one of your subscription channels!
Opt-In Campaign
Do you have a stale email list? Have you stopped sending and receiving new subscriptions from it?
If yes, then you need to turn it into an engaging opt-in email thread. This is where you encourage your old contacts to “pick up” your email once again. Sometimes, you might need to be a little strict here. Tell your customers that all old contacts will be deleted if they don’t respond. Of course, the message has to be conveyed in a polite way.
Removing members from your email list may appear counterintuitive. However, there is no benefit to having such people on your list. The contact you need to be able to spread the news about your business.
Employee Signatures
The email signature of your leaders should be hyperlinked on the landing page of your email subscription form. This is important, as it is a symbol of ownership. And, if your leaders initiate natural conversations with the customer, they are more likely to subscribe. This is a simple, natural step.
Bonus Content!
Last but certainly not least, you need to offer bonus content. Not all gated content will be useful to your visitors. To grab their attention, you may even have to offer free content. Thus, start a blog with basic advice on your area of expertise. Next, you need to offer bonus content that can be accessed via email.