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Home » Email Marketing: What Is It & How Does It Works?

Email Marketing: What Is It & How Does It Works?

Today I will tell you what is email marketing and how to do it.

Are you troubled with the low traffic of your blog? Do you want to reach your product to the people? Do you also want to do online marketing but you do not have that much money?

If you are looking for answers to all these questions then you have come to the right place.

If you want to do digital marketing or increase affiliate sales, then there is no better way than email marketing.

So let’s know without delay how to do email marketing so that you can increase your organic reach and also earn good money from affiliate marketing.

Emails are opened by an average of 30% of people and it also has the highest conversion rate. That’s why many bloggers and marketers do email marketing.

So let’s know what is email marketing.

What is Email Marketing

Email marketing means promoting any of your product, brand, or service with the help of email, it is called email marketing. 

If someone wants to increase the reach of the company or product, then most people use email marketing.

Although you can use email marketing in many ways, most people use it for brand promotion and affiliate sales

Nowadays email marketing has become a very important part of a promotion which professional bloggers and marketers give a lot of priority. 

Email marketing is a very great way by which you can increase traffic to your blog, not only blog but you can also increase a lot of traffic in youtube videos, affiliate sales, and marketing funnels.

So friends, now you must have come to know what is email marketing.

How to Start Email Marketing

Before starting email marketing, you will need to invest money in some tools.

Nowadays many email marketing tools have come into the market which provide very good services at a cheap price.

Email marketing experts say that there is an average return of $20-30 per $1 invested in email marketing. But how to do that?

Building Email List:

The most important thing for email marketing is that you have a targeted bulk email list that contains emails from many people. There are two ways to create an email list-

  1. We can buy email in bulk from services like Godaddy, Email Data pro, and Campaign Monitor. After buying an email, you can get permission from those people whether you send an email to them or not.
  2. Another way is that people who come to your blog can request their email from them. You have to put a prompt box or form on your blog which will request people for their email and in return will give a free ebook or coupon code. 

You can request them to subscribe and make a big email list by getting them to enter their email id.

I personally like the second method much better. The advantage of the second method is that if people have subscribed to your emails themselves, then your open rate will be high.

If you also want to use the prompt box for your blog, then you can use these plugins:

  • Optin Monster
  • Scroll Box
  • HelloBar, SumoMe
  • Mail Optin

Need a Business Email Address:

A business email address is essential to look professional. 

  • Due to this, it is easy for people to remember our name.
  • Your brand name is promoted.
  • Looks more professional than Gmail or Hotmail.

This step is optional. You can also keep a normal email address. Still, if you want to keep a professional email address, you can read below-

A business email address looks like this 

In this, your name will appear on your name and instead of a domain name, the name of your blog or domain will come.

To take this, you have to buy this option from the hosting provider while creating your blog or website. 

With some hosting services, this option is available for free like HostArmada, Hostinger, etc.

Email Marketing Tool/Service:

Now you have an email list and business email. After this, you will need an email marketing tool so that you can send bulk mail to many people at the same time.

Nowadays a lot of software has come on the market, whose initial plans can be very cheap or free.

You should write your email in a very attractive way so that people do not go without reading it. 

You should make good use of the images and videos in it. Also, you can use special email templates which give you many email marketing tools.

You would like to increase the conversion rate of your email because its design and theme are very good. For this, you have to set a good template from email software. 

You must have seen that you will get many types of mails daily from shopping, government, studies, and jobs and all of them have used different templates so that we click on their link and their conversion rate increases.

Similarly, you also have to use beautiful templates and make your email attractive.

Email tools will also tell you how much your emails have open rates, spam complaints, and unsubscribes and then you can optimize your emails accordingly.

Best Email Marketing Services

Some of the best email marketing software are:


Mailchimp is popular because it offers a forever free email marketing service plan.

If you want to send emails to different people at different times because they live in different time zones, then you can also do this through this.

You can integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

It can send up to 12000 emails to 2000 people for free.

Remember that good email software greatly increases the success rate of your email marketing campaign. So decide your email marketing tool wisely.

Constant Contact

Constant Contact is the world’s largest and fastest email marketing service. It is the easiest to use. People can learn it in a pinch.

You can manage your email lists, contacts, email templates, the marketing calendar, etc. without any tension.

You will get unlimited emails, reporting, built-in social media sharing tools, Facebook ads integration, a free image library, list segmentation, and powerful eCommerce integration in every account.

It has a free trial of 60 days, after which the fees start from $20 per month.

Constant Contact’s customer support is great with live chat, phone calls, email, community support.


AWeber is the world’s oldest email marketing service provider. In this, you get a wide range of tools to manage small and medium businesses.

It easily connects with many platforms like WordPress. You get ready to use email templates, list management, autoresponders, a/b testing, and email tracking that make your life easier.

It is free for the first 500 subscribers, after that it has an initial plan of $19.

I hope you understand what is email marketing and how it works, if you still have any doubts or queries then feel free to comment down below.

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